Do you smell the pumpkin spice? Doesn't it just remind you of Thanksgiving? No? Or, does it remind you of Halloween? Believe it or not, there's probably someone out there ordering their Pumpkin Spice Latte from Starbucks right now, giddy at the thought of Christmas! We have taken these smells (or any other senses) and associated it with something of our own, and that is how we perceive them. Advertisers know this, and guess what? They're using them to their benefit!
It's a new era in advertising called, 'Sensory Marketing,' where companies think carefully about the impact of sensations on our product experiences, and fixate that experience to that product. Advertisers will expose the message they want us to receive, and attempt to grab our attention with sight, sound, smells, taste, and(or) textures. How we interpret that message, well... That's the tricky part.
Today, we are slowly digesting the world of augmented and virtual reality, where we integrate our real world into a digital one. Advertisers have only been able to reach us with sight and sound in the comfort of our own homes through televisions and computer screens. When we completely transition into this realm, advertisers will be able to make stronger connections with our emotions, tapping into our wants and desires with technology such as haptic feedback for touch and little boxes that produce aromas for a sense of smell.
It may be a while until advertisers get to connect to everyone in their own homes, but with attractions such as movies and theme parks giving a taste of this experience, it's only a matter of time until the market opens up the opportunity to do so. Facebook has recently introduced the Oculus Quest; an inexpensive option for an at-home virtual reality experience that may soon bridge this gap. It looks fun and may look silly, but its a digital wave you definitely don't want to miss.
"Life has different definition in the eyes of different people..."
The Red Pill Or The Blue Pill?
Today, we are slowly digesting the world of augmented and virtual reality, where we integrate our real world into a digital one. Advertisers have only been able to reach us with sight and sound in the comfort of our own homes through televisions and computer screens. When we completely transition into this realm, advertisers will be able to make stronger connections with our emotions, tapping into our wants and desires with technology such as haptic feedback for touch and little boxes that produce aromas for a sense of smell.It may be a while until advertisers get to connect to everyone in their own homes, but with attractions such as movies and theme parks giving a taste of this experience, it's only a matter of time until the market opens up the opportunity to do so. Facebook has recently introduced the Oculus Quest; an inexpensive option for an at-home virtual reality experience that may soon bridge this gap. It looks fun and may look silly, but its a digital wave you definitely don't want to miss.
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