Why the Yogis Buy Lululemon

Breathe. Stretch. Longevity. Joy.

Yoga. An exercise activity that has been rapidly growing for the past few years, has helped those that partake in the activity relieve stress, build core strength, and feel more in tune with their mind and body. More and more yoga studios in my local community like CorePower Yoga, The House of Yogi, and Radiance Yoga are popping up like ads while browsing through the Huffington Post,

While the title may seem to focus in on what yogis do in their routine for a better life, it's not exactly what I'm talking about here. Over the past decade, Lululemon Athletica has taken the world by storm, and through the community of yoga enthusiast, it has created a cult-like following in its respective market—athleisure wear. But, what is "athleisure wear?"

"Athleisure is bigger than a trend, as evidenced by the people who wear yoga pants anywhere."

Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, school, or at other casual or social occasions. Lululemon has pioneered this trend and continues to lead the market in athleisure wear. With yoga pants costing an average of $100 a pair, its premium quality proves its worth with fabrics that breathe, stretch, are durable, and bring joy to its consumers as it adds definition and tonality in a woman's figure.

I recently had the chance to visit a Lululemon store with my significant other, where she tried on one of its most popular yoga pants, the "All The Right Places Pant." She stepped out of the fitting room, and we instantly became believers. Without a doubt, Lululemon had a great product.

The fashion trend has spread amongst many other brands like Nike, Under Armour, and Victoria's Secret, all attempting to climb the athleisure ladder. Can these companies knock Lululemon off the top of the totem pole?